Everyone shows up to a networking event ready to talk, but the fortunes are made in the follow-up. It’s easy to leave with a stack of business cards that quietly gather dust, yet the ones who take action are the ones who see the real return.

Make It Personal
No one wants a copy-and-paste message. Mention something you actually spoke about, whether it was their new product launch or their upcoming holiday. Small details show you listened, and listening builds trust faster than any sales pitch.

Timing Matters
Strike while the memory is fresh. Waiting three weeks to get in touch feels like an afterthought. A quick hello within 24–48 hours keeps you relevant and shows you value the connection.

Add Value Before You Ask
Instead of leaping straight into “let’s book a call,” share something useful. Maybe it’s an article, an introduction, or even a tip linked to what you discussed. By giving before you ask, you make yourself memorable for the right reasons.

Keep It Light
Follow-ups don’t have to be heavy or formal. A friendly note on LinkedIn, a short email, or even an invite for a coffee keeps the door open without overwhelming the other person.

Networking is about planting seeds, and the follow-up is the watering can. Nurture the relationship, keep it authentic, and you’ll be surprised how many of those breakfast conversations grow into real opportunities.